Serpent in Phra Mahathat Kaen Nakhon (Khon Kaen)
Under the new Thai cabinet, Thailand moves forward to promote Khon Kaen as a new, premium destination for MICE to international and national media. Organised by The Thailand Exhibition and Convention Bureau (TCEB) and supported by Ministry of Foreign Affair (MFA), Tourism Authority of Thailand (TAT), Thai Airways and Ratchaprasong Square Trade Association (RSTA). The Thailand CONNECT 2014 – ISAN indulgence Media Familiarisation aims to showcase the vibrancy of two of Thailand’s foremost MICE Destinations – the endless inspiring Capital of Connection, Bangkok and the thriving commercial centre of Khon Kaen, Gateway to Indochina and Southern China.
(From 2nd Left) Mr Nopparat Maythaveekulchai, President of TCEB, Mr Sek Wannamethee, Director-General, Department of Information, and Spokesperson of the Ministry of Foreign Affairs,Mr Charles Pamonmontri, Director Thailand Sales Services Department, Thai Airways International Public Company Limited and Mr Chai Srivikorn, President of Ratchaprasong Square Trade Association (RSTA) and Ms. Parichat Svetasreni, Director of Marketing and Corporate Image Department,TCEB
Welcome Address by Mr. Nopparat Maythaveekulchai, President of TCEB
Located 449 kilometres from Bangkok, Khon Kaen is the second-largest of the north-eastern provinces of Thailand. Both Thai Airways, Thai AirAsia and Nok Air have regular flight services from Bangkok to Khon Kaen. Flights depart from Bangkok’s Suvarnabhumi Airport and Don Muang Airport and arrive 45 minutes later on Khon Kaen International Airport. Some 32 flights are handled by the airport each day, and daily passenger number average 8,000 per day. Laos Central International Airlines has become the first international commercial airline to offer services to Khon Kaen International Airport, flying Khon Kaen – Luang Prabang.
Media Brief at The Airport of Thailand (AOT)
As one of Thailand’s premiere MICE location and newly appointed MICE City, Khon Kaen has become the heart of meeting and seminars for both the public and private sector alike, as well as international conventions. According to an overview of the MICE industry surveyed by TCEB in 2013, the industry generated revenues of US33.92 million baht from a total 692,292 MICE visitors, of which US$14.31 million was from 4,292 international MICE visitors and US$19.61 million from 688, 000 domestic visitors. In 2013, TCEB anticipates the growth of the domestic MICE business at 15 per cent, or 4.3 million MICE travellers, which could generate up to 13,706 million baht in revenue.
Centara Hotel and Convention Centre Khon Kaen – Convention Hall
Khon Kaen has a wide variety of accommodation options to suit both business or leisure travellers. Located in the heart of the city, the 196-room Centara Hotel and Convention Centre Khon Kaen houses the largest indoor venue covering an area of 4,000 square metres, offers a flexible indoor event space with a maximum capacity of 2,000 attendee. The four-star hotel provides easy access to Khon Kaen’s largest shopping and lifestyle centre, Central Plaza Khon Kaen and is a comfortable 15-minute drive from Khon Kaen Airport. Other recommended hotels include Pullman Khon Kaen, Wishing Tree Resort etc. Khon Kaen also has Khon Kaen University Convention Centre managed by Charoen Thani, the largest convention centre of north-eastern Thailand that can cater for up to 3,000 visitors.
CSR Activity – Shelves for Child
With the support of the Thai government, Khon Kaen has emerged as a potential city to cater for the MICE venues according to its location in the heart of the Northeast region, conveniences of transportation, facilities and capability of various convention centres and hotels, attractiveness of the tourist attractions, and connectivity to neighbouring provinces and gateway to Indochina and Southern China.
Bai Sri Su Khwan ceremony – Isan Cultures & Traditions
Bangkok is the capital of Thailand and by far its largest city with an estimated population of over 10 million. Bangkok, for many, represents the quintessential Asian capital. Although intensely urbanized, the capital exhibits an uncompromised Thai identity beneath its modern veneer. It provides untold opportunities for memorable MICE functions that combine Thailand’s unbeatable value and flexibility with its distinctive culture and legendary hospitality, resulting in truly unique and inspiring experiences.
Bangkok Convention Centre at Central World
From large-scale exhibitions and conventions, to intimate meetings and incentives groups, Bangkok has the venue, accommodation, and creative support you need for enriching, productive functions. According to statistics from the Thai Hotels Association, Bangkok has a total of 299 hotels and 59,824 rooms in the city alone. New hotel openings in 2013 – 2014 can be found around the business and commercial areas located in Ploenchit/Sukhumvit/Silom/Sathorn and Chao Phraya Riverside districts along the BTS routes and MRT subway lines. Besides best shopping, dining and entertainment, Ratchaphrasong, “The Heart of Bangkok” is also a centre for MICE activities, with ample venues and facilities up to 420,000 sq.m.
Welcome Reception at Marriott Hotel Bangkok Sukhumvit 57
According to The Trade Fair Industry of Asia 10th Edition, 2014 by the Union des Foires International (UFI), Bangkok has five world-convention and exhibition centres, offering a total of 200,174 square metres of floor space. These include: Impact Arena, Exhibition and Convention at Muang Thong Thani (137,000 sq.m), Bangkok International Trade and Exhibition Centre (BITEC) (36,000 sq.m), Queen Sirikit National Convention Centre (QSNCC) (13,971 sq.m), Royal Paragon Hall Exhibition & Convention Centre (7,800 sq.m) and Centara Grand & Bangkok Convention Centre at Central World (5,403 sq.m).
Bangkok luxury accommodation for the discerning traveller
This offering of world-class facilities is set to grow even further, with BITEC owner Bhiraj Buri Group recently announcing a Bt6-billion expansion in the capital aimed at raising its profile among international venues. The new development of a convention centre and office tower is located in eastern Bangkok. Construction is expected to be completed in 2016.
Bangkok has a modern mass transit system and new routes, totalling 508 kilometres (316 miles), are being constructed within a development period of twenty years (2010-29). Suvarnabhumi International Airport is designed to handle a capacity of 45 million passengers. Facing the increasing network expansion of low-cost carriers, an expansion plan to increase the passenger capacity of the airport to 60 million by constructing a third runway by 2016. The airport is only 20 minutes from the city centre via the fast Airport Rail-Link.
Suvarnabhumi International Airport
Thailand remains a welcoming MICE destination. The government will inject Bt304 billion into the economy. According to the Ministry of Tourism and Sports, the total number of international tourist arrivals to Thailand in the January-August 2014 period is equal to 15.7 million. With ongoing MICE promotion activities, TCEB expects the total number of MICE travellers to Thailand this year will reach 888,210, earning to the Thai economy approximately US$2.90 billion.
Thailand CONNECT 2014 – ISAN indulgence Media Familiarisation (7-11 Sep 2014)