Mr Nopparat Maythaveekulchai, TCEB’s President delivering the Welcome Address
In preparation for ASEAN Economic Community (AEC) in 2015, the Thailand Convention and Exhibition Bureau (Public Organisation) or TCEB continues to position Thailand as a leading MICE industry hub in the region. Khao Yai is featured in this year Thailand CONNECT The World 2015: Bangkok – Khao Yai Media Familiarisation Trip as a leading MICE destination for its business travellers.
At only 205km or three hours from downtown Bangkok, Khao Yai, a UNESCO World Heritage Site can offers unbeatable business events travellers with a wide breadth of pre-and post-programmes, ranging from active outdoor sports activities to eco-friendly CSR and uber-luxurious retreat programme. In 2014, Khao Yai recorded a total of 3,808,476 Thai travellers and 359,953 foreign visitors, according to the Tourism Authority of Thailand (TAT). Located in Pak Chong district in Nakhon Ratchasima province, Khao Yai Convention Center (KYCC), the newest convention center in Khao Yai becomes the largest one in the northeast of Thailand. Opened in 2014, it offers 40 000 square feet of flexible meeting space to accommodate every need. KYCC provides seven private banquet rooms for smaller events and meetings. The Grand Ballroom has a capacity of 1000 people for seated meals. Currently, there are 184 hotels with a total of 7,024 rooms located within the vicinity of Khao Yai National Park.
To further advance the collaboration to drive Thai MICE sector for the ASEAN Economic Community, TCEB synergises with four key partner organisations including the Tourism Authority of Thailand(TAT), Thai Airways International, the Ratchaprasong Square Trade Association (RSTA) and Bangkok River Partners (BRP) to help attract more business events to Thailand.
According to the Thai Hotels Association, Bangkok has 300 hotels and 60,000 rooms in the city centre alone. New hotel openings from 2015 are centred in the Ploenchit/Sukhumvit, Silom/Sathorn and Chao Phraya Riverside districts. Located in the heart of the city at the intersection of Rajdamri, Ploenchit and Rama 1 road, Ratchaprasong is Bangkok’s shopping crossroads and a world-class destination. Its one-square-kilometre area offers over 1,500 quality rooms and more than 1,000 shops, restaurants, spas, and clubs as well as sacred shrines. It is easily reached by taxi or the ultra-modern, above-ground BTS Skytrain. In addition, the district is also a centre for MICE activities, with ample venues and facilities of up to 420,000 sqm.
With an aim to turn Ratchaprasong into one of the top downtown districts in Asia, rivalling Singapore’s Orchard Road, Japan’s Ginza and Hong Kong Central district, Thailand’s top investors Central Group, Erawan Group, Platinum Group, and other RSTA members are currently investing more than 60 million baht in total to add 3,900 new hotel rooms, 382 new residential units, 40,320 square metres of new convention space, and 149,000 square metres of new office space into Ratchaprasong within the next three years.
Bangkok River Partners (BRP) was launched in April 2014 by the eight, luxury hotels located on the banks of the Chao Phraya River. The eight member hotels are: Anantara Bangkok Riverside and Spa, Chatrium Hotel Riverside Bangkok, Mandarin Oriental Bangkok, The Peninsula Bangkok, Ramada Plaza Bangkok Menam Riverside, Royal Orchid Sheraton Hotel and Towers, and Shangri-La Hotel Bangkok. Together they offer unbeatable facilities and a wide selection of unbeatable attractions close at hand. The BRP alliance represents MICE capacity of 4,152 rooms, 13 Ballrooms and 112 meeting rooms, as well as 42 restaurants. Two world class hotels: Four Seasons Hotel Bangkok at Chao Phraya River and Capella Hotel Bangkok expected to open in 2017.
Strengthened by the success of the Thailand’s MICE United campaign in 2014, TCEB kicks off the Thailand’s MICE United II with the launch of the Thailand CONNECT Welcome Package, the package comprises a special Thailand edition BTS Connect Smart Connect SmartPass, and one-hour Free Wifi Trial by TrueMove H, with more than 100,000 True WiFi hotspots around the country.
Singapore is the fourth largest source of MICE travellers for Thailand in 2014. In the first half of the 2015 fiscal year October 2014 to March 2015, Thailand welcomes 47,905 Singapore business events travellers, generating more than US$124.85 million for the Thai economy. Looking ahead, TCEB forecasts that the launch of Thailand CONNECT The World, and Thailand’s MICE United II together with other market initiatives will enable Thailand to welcome 1,036,300 business events visitors (a 17% increase from 2014 targets), earning the Thai economy a total of US$3.55 billion (a 22% increase from 2014 targets) in 2015.
Thailand CONNECT The World 2015: Bangkok – Khao Yai Media Familiarisation Trip