“Amyway 2012″ Press Conference – (Left) Mr. Sansern Ngaorungsi, TAT Deputy Governor for International Marketing (Asia and South Pacific),Mr. Thongchai Sridama, Acting President of Thailand Convention and Exhibition Bureau, Mr. Martin Liu, Vice President of Amway Greater China Region and Mr. Chaiporn Patanarak, Chief of Strategy for Province Development at Phuket Provincial
Thailand Convention & Exhibition Bureau (TCEB) joins pact with Phuket Provincial and Tourism Authority of Thailand (TAT) in welcoming MICE travellers “Amway 2012” from China. The group includes 15,000 delegates, making it the year’s most distinct record. The event expects to generate more than 2,500 million baht in revenue.
Phuket is one of the world’s finest destinations for international tourists and business people. With the readiness in basic infrastructure for MICE, the province is now ready to welcome all visitors. Tourists coming with MICE events account for 10 percent of general tourists that compose of European, American and Asian, respectively. MICE is hence considered an industry that generates significant revenue for the province. Together with Bangkok, Pattaya and Chiang Mai, Phuket is promoted as a high-end Mice destination.
Chinese market is a key target for tourism of Thailand. Preceding situation of Chinese market has shown that growth emerges in a successive manner. In 2011, the number of Chinese tourists by nationality travelling into Thailand totalled at 1,760,564 which jumped by 56.88 percent from 2010. Chinese tourists generated 58,001.85 million baht of revenue into Thailand, surging by 68.77 percent.
Currently, Chinese MICE market comprises of travellers from 3 main cities including Beijing, Shanghai and Guangzhou. Chinese earn more and in relation with national growth, resulting in the increase in demand for excursion outside of China. Interestingly, the travel also has to convey a sense of luxury and taste, particularly when it comes to meetings and vacation in beautiful beach towns. This has raised the expenditure for up to 30 percent higher than MICE activities of other ranges. Chinese MICE travellers to Thailand has been the second largest MICE group after India through the years. The group has an average growth at 15-20 percent each year and tends to grow in a quantum leap for the Government of China has reduced the travelling regulations of the Chinese, allowing them to travel abroad more for both tourism and business.
The overall picture of MICE industry in 2012 sees the tentative amount of foreigner MICE travellers at 750,000 which could generate around 60,120 million baht in revenue into Thailand by which the meetings and incentives segment shares the contribution at 45 percent. In 2012, this segment is expected to pool up to 378,000 travellers that could bring more than 27,000 million baht of revenue into Thailand.
