TCEB confirms strong 9-month performance – 3 strategies planned to make Thailand exhibition hub in the Greater Mekong Subregion (GMS)
Mr. Thongchai Sridama, Acting President of TCEB and Ms.Supawan Teerarat, Exhibition Director of TCEB
The Thailand Convention & Exhibition Bureau (Public Organization) or TCEB announced strong performance for the first nine month of the fiscal year 2011-2012. From October 2011-July 2012, the industry experienced a significant growth. Thailand won bids to host three mega shows, including the AFECA AGM 2012, Inter Expo 2012 and World Stamp 2013. The strongly positive trend in the exhibition and trade show industry in the first three quarters are the result of continuous economic growth in Thailand and the country’s strong potential as the region’s hub for this business.
From now till the end of the fiscal year and continuing into 2013, TCEB will focus its effort in promoting the business among the five Greater Mekong Subregion (GMS) member states,including Myanmar, Lao PDR, Vietnam, Cambodia and Yunnan in the south of China. GMS is today one of the world’s most dynamic region with the highest potential. TCEB will promote Thailand as the mainland of GMS with three strategies in focus;
- Coordinating with the governments of GMS states in promoting and supporting international exhibition industry.
- Attract more businesses from Yunnan to Bangkok and Chiang Mai as Yunnan is closely linked to the economic corridors of the GMS.
- Promote and support marketing activities for the GMS region.
Greater Mekong Subregion (GMS) is today one of the world’s most dynamic region with the highest potential. It has more than 250 million populations and covers a combined area of approximately 2.3 million square kilometers. What’s more important is that the region is rich of natural resources, strategically located in the center that links South Asia, East Asia and Southeast Asia regions together, and enjoyed impressive economic growth rate.
Considering these strengths, Thailand, which is located in the center of the region and strong economy and trade, therefore has the highest potential to lead the GMS region’s exhibition and trade show industry.
TCEB expects Thailand’s MICE industry to attract approximately 750,000 visitors to the country. This is expected to generate as high as Bt60,120 million income to the industry. Thai goods exhibitions alone are hoped to attract 80,000 foreign exhibitors to the country, generating approximately Bt8billion to the Thai economy.